TRAVEL IS DEFIANTLY BACK ON THE MAP, BUT THE MOST AWARDED BRANDS NAVIGATED TO UNEXPECTED IDEAS RATHER THAN FAMILIAR DESTINATIONS.
Dynamic digital ideas characterize the big winners, whether it’s an incredible immersive map that elevates Black culture, or a haunting video experience that rivets us to the screen – and dares us to Visit Sweden. Even Deutsche Bahn chose to satirise the digital downside of home working in order to get us moving. But wait: in second place there’s a film for the Tokyo transit authority whose poetry is purely analogue; and a popular entry from British Airways is a billboard that’s beautiful in its simplicity. Black & Abroad was the most awarded brand overall, once again combining innovation, exploration and empowerment.
Dynamic digital ideas characterize the big winners, whether it’s an incredible immersive map that elevates Black culture, or a haunting video experience that rivets us to the screen – and dares us to Visit Sweden. Even Deutsche Bahn chose to satirise the digital downside of home working in order to get us moving. But wait: in second place there’s a film for the Tokyo transit authority whose poetry is purely analogue; and a popular entry from British Airways is a billboard that’s beautiful in its simplicity. Black & Abroad was the most awarded brand overall, once again combining innovation, exploration and empowerment.
Most awarded
campaigns, brands &
agencies in
Transport & Tourism in
2023
Most awarded
campaigns, brands and
agencies in
Transport & Tourism in
2023
CAMPAIGNS
BRANDS
Brand | ||
---|---|---|
1 | Black & Abroad | |
2 | British Airways | |
3 | Deutsche Bahn | |
4 | Visit Sweden | |
5 | Virgin Australia |
AGENCIES
Name | ||
---|---|---|
1 | Performance Art, New York | |
2 | Uncommon Creative Studio, London | |
3 | Ogilvy Germany, Frankfurt am Main | |
4 | Six Tokyo | |
5 | Prime Weber Shandwick, Stockholm |
Watch
1. Black & Abroad / The Black Elevation Map
Title | The Black Elevation Map |
Brief | The Black Elevation Map is an immersive digital experience that reimagines the American landscape by visualizing the heights of The Culture as elevation. The platform takes cultural data, such as Black population data, historical markers, Black-owned businesses, and social media activity, and visualizes it as points of interest on a dynamic, searchable elevation map of the United States. The greater the density of data, the higher the elevation. |
Agency | Performance Art |
Campaign | The Black Elevation Map |
Advertiser | Black & Abroad |
Brand | Black & Abroad |
Posted | November 2022 |
Business Sector | Transport, Travel and Tourism |
Story | Black & Abroad is among the world’s most prominent niche-audience travel brands. Known for its international trips to Latin America, Europe and Africa – and its provocative “Go Back To Africa” campaign – the company has been redefining experiences for the modern Black traveler since 2015. |
Media Type | Digital |
Chief Creative Officer | Eric Martin |
Founder | Eric Martin |
Chief Strategy Officer | Kent Johnson |
Founder | Kent Johnson |
Advertising Agency | Performance Art |
Chief Creative Officer | Ian Mackenzie |
Associate Creative Director | Pedro Izzo |
Copywriter | Hemal Dhanjee |
Copywriter | Tobi Adebowale |
Copywriter | Paula Purdon |
Copywriter | Jasmine Mans |
Associate Creative Director | Benson Ng |
2. Sotetsu / A Train of Memories
Title | A Train of Memories |
Agency | Six Tokyo |
Campaign | A Train of Memories |
Advertiser | Sotetsu Holdings, Inc. |
Brand | Sotetsu |
Date of First Broadcast/Publication | 2023 / 3 |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Story | Our film follows the track of the father-daughter relationship evolving over twelve years as they commute to work and school on the same train on the Sotetsu Line. The entire story is set on a train and was filmed in one shot.As the daughter grows, she explores new social values, ventures beyond her family circle, and becomes distant from her father. The ever-changing father-daughter relationship throughout the years is styled as a seamless time-lapse sequence of 50 lookalike actors with train's winding movements to express the swaying emotions of the two. It reflects how life goes by in a succession of ordinary moments like an uncut one-shot film.In the final scene, the father prepares to get off at their usual station, except this time, the daughter will continue on to her new university in Tokyo. She is on the new connecting line that goes directly into Tokyo. |
Media Type | Case Study |
Length | |
Market | Japan |
Production Company | Spoon |
Director | Show Yanagisawa |
Director of Photography (DOP) | Ryoken Okamura |
Production Designer / Art Director | Yukiko Kuribayashi |
Executive Creative Director | Manabu Mizuno |
3. Visit Sweden / Spellbound by Sweden
Title | Spellbound by Sweden |
Agency | Prime Weber Shandwick |
Campaign | Spellbound by Sweden |
Advertiser | Visit Sweden |
Brand | Visit Sweden |
Date of First Broadcast/Publication | 2022 |
Business Sector | Destinations (Countries & Places) |
Media Type | Case Study |
Length | |
Production Company | Bleck Film |
Media Agency | Mindshare Sweden |
Client Lead | Malin Severin |
Project Manager | Cecilia von Beetzen |
Project Manager | Elisabeth Avrotin |
Chief Strategy Officer | Amanda Engström |
Creative Director | Hanna Belander |
Art Director | Felix Holfve |
Head of Insight | Edward Boëthius |
Digital and Content Specialist | Fredrick Lewandowski |
Creative Director | Petter Lublin |
PR Coordinator | Ella Stork |
PR Specialist | Daniel Wahlström |
PR Specialist | Elin Dahlstedt |
Activation Specialist | Maja Ekman |
Producer | Samuel Hahn |
Motion Designer | Alex Zeeman |
Senior Designer | Kalle Mattson |
Global Chief Creative Officer | Tom Beckman |
Chief Creative Officer | Angela Mears |
EVP, Media Relations | Meaghan Jones Koppel |
EVP, Influence | Mananya Komorowski |
Vice President, Production | Kirsten Slotten |
Director Platform Strategy | Kareya Saleh |
Manager Media Relations | Hannah Jones |
Junior Associate Influence | Matthew Keith |
Advertising Manager | Nils Persson |
Advertising Manager | Jennie Skogsborn Missuna |
Advertising Manager | Helena Salomonson |
Advertising Manager | Lisa Voltaire |
Advertising Manager | Viveca Burkhardt |
Advertising Manager | Malin Careliusen |
Advertising Manager | Robert Hedlund |
Advertising Manager | Anna Hjerdin |
Advertising Manager | Helena Lundberg |
Production Manager | Maja Lobas |
Production Manager | Johan Falkman |
Photographer | Johan Wennerström |
Director | Marcus Svanberg |
Title | A British Original One |
Agency | Uncommon Creative Studio |
Campaign | A British Original |
Advertiser | International Airlines Group |
Brand | British Airways |
Date of First Broadcast/Publication | 2022 / 10 |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Media Type | Outdoor/Out of Home |
Length | |
Media Agency | MG OMD |
5. Deutsche Bahn / Escape: FU CK | PA IN | HE LL
Title | Escape: FU CK | PA IN | HE LL |
Agency | Ogilvy Germany |
Campaign | Escape: FU CK | PA IN | HE LL |
Advertiser | Deutsche Bahn |
Brand | Deutsche Bahn |
Posted | October 2023 |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Media Type | Web Film |
Length |
6. Virgin Australia / Middle Seat Lottery
Title | Middle Seat Lottery |
Agency | Special Group |
Campaign | Middle Seat Lottery |
Advertiser | Virgin Australia |
Brand | Virgin Australia |
Date of First Broadcast/Publication | 2022 |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Media Type | Case Study |
Length | |
Chief Creative Officer | Tom Martin |
Chief Creative Officer | Julian Schreiber |
Creative Director | Jade Manning |
Creative Director | Vincent Osmond |
Creative Team | Toby Moore |
Creative Team | Luke Thompson |
Creative Team | Lauren Regolini |
Creative Team | Locki Choi |
Creative Team | Jack Wall |
Creative Team | Phillip Harkness |
Head of Design | Adam Shear |
Designer | Abbey Swinn |
Designer | Maggie Webster |
Production Company | DIVISION |
PR Agency | Enthral |
7. Visit Iceland / OutHorse Your Email to Iceland’s Horses
Title | OutHorse Your Email to Iceland’s Horses |
Agency | SS+K |
Campaign | OutHorse Your Email to Iceland’s Horses |
Advertiser | Visit Iceland |
Brand | Visit Iceland |
Date of First Broadcast/Publication | 2021 / 11 |
Business Sector | Destinations (Countries & Places) |
Media Type | Web Film |
Length | |
Executive Creative Director | Stevie Archer |
8. Tourism Authority of Thailand / Amazing Thailand. Culture to Commerce.
Title | Amazing Thailand. Culture to Commerce. |
Agency | Ogilvy Thailand |
Campaign | Amazing Thailand. Culture to Commerce. |
Advertiser | Tourism Authority of Thailand |
Brand | Tourism Authority of Thailand |
Posted | November 2022 |
Business Sector | Destinations (Countries & Places) |
Philosophy | The Tourism Authority of Thailand partnered with YGG to introduce ‘Home Sweet Home - Survive Obt2’, a multiplayer game that builds on the success of its previous version by taking the gaming experience to the next level and turning it into a gateway that interconnects the virtual world, the spiritual world and the real world for the first time. In addition to a totally new journey of discovery into Thailand’s deep culture, where gamers from anywhere around the globe could immerse themselves in age-old beliefs and explore the numerous sacred temples and sanctuaries inside-out, this new version engaged players on a deeper level by giving them the chance to virtually take part in ancient rituals, interact with a range of sacred objects and even use supernatural powers from the various hidden amulets they would unexpectedly uncover during the gameplay, to help them stay protected and fight against the evil forces within the game. Moreover, as gamers learnt more about the fascinating superpowers of each amulet, occult rituals and spiritual activities, they were offered a unique chance to get their hands on their favorite amulets and other sacred items through a link to the Tat website within the game, where they could easily purchase and get their items delivered, or even book certain activities they wished to experience in real life. |
Media Type | Case Study |
Length | |
Chief Marketing Officer (CMO) | Phonsiri Koondejsumrit |
Advertising Manager | Parichart Boonclai |
Media Agency | Yggdrazil |
Creative Chairman | Nopadol Srikieatikajohn |
Executive Creative Director | Andrew Chu |
Creative Director | Puripong Limwanatipong |
Creative Director | Thanawat Chongmahakul |
Creative Director / Producer / Scripter | Saroot Tubloy |
Senior Copywriter | Pongsakon Junrueng |
Copywriter | Visaya Sosothikul |
Senior Art Director | Nopadol Srikieatikajohn |
Senior Art Director | Puripong Limwanatipong |
Senior Art Director | Thanawat Chongmahakul |
Art Director | Pannawee Saibua |
Agency Producer | Sakonpob Sinsuk |
Project Manager | Panadda Rittrirat |
Project Manager | Aunchaya Thanapornkaitikul |
Head of Game Development | Nattaworn Tancharoen |
Technical Artist | Waroon Pumisiricharoen |
Technical Artist | Kittichon Kittiwan |
Technical Artist | Jiranuwat Meksutat |
Digital Director | Suparrerk Kulintaraprasert |
Digital Director | Noprada Jirarattanapan |
Managing Director | Jiravara Virayavardhana |
Strategic Planner | Jirat Tangvichacharn |
Strategy Director | Sasipa Mongolnavin |
Business Director | Niwat Rungruangworawat |
Business Director | Onsiri Thanibutra |
Account Manager | Sakon Suksophon |
Account Management | Nichakhun Tuwaphalangkun |
Producer | Jitpisut Sirirat |
Quality Assurance | Akara Thiengphuengtham |
Game Tester | Pornlapus Parichattrakul |
Game Tester | Rinradee Virojsirasak |
Game Tester | Thanakarn Sapaokum |
Game Tester | Akanae Tumtawee |
Game Tester | Panyarat Chiewamorchai |
Title | A British Original Two |
Agency | Uncommon Creative Studio |
Campaign | A British Original |
Advertiser | International Airlines Group |
Brand | British Airways |
Date of First Broadcast/Publication | 2022 / 10 |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Story | The campaign explores the myriad reasons people travel, whether it’s to reconnect with loved ones, to take some time out, or to be immersed in a different culture. |
Philosophy | The campaign by Uncommon Creative Studio centred around the common question travellers are asked when they land at a new destination: ‘What is the purpose of your visit?’. Along with the standardised boxes of business or leisure, the campaign offered up a series of more reflective and relatable answers for holidaymakers – whether that’s, ‘because this weather sucks’, ‘to feed the social feed’, or ‘marriage CPR’. |
Result | In total, Uncommon created 500 individual print, digital and outdoor executions, along with 32 short films that further emphasised the myriad reasons why Brits are so obsessed with going on holiday. The 500 outdoor executions were also designed to adapt according to their location, the time of day, the weather and what was happening in the news. Meanwhile, the copy related directly to the medium in which it appeared, such as in playful bus wraps and press ads that adopted a ‘battenberg’ approach, with adjacent placements containing interacting reasons for why we travel. |
Media Type | Outdoor/Out of Home |
Length | |
Media Agency | MG OMD |
Chief Creative Officer | Ali Rez |
Executive Creative Director | Joe Abou-Khaled |
Executive Creative Director | Marie-Claire Maalouf |
Executive Producer | Manasvi Gosalia |
Copywriter | Katie Handfelt |
Copywriter | Archna Singh |
Chairman | Dani Richa |
Communications Manager | Sofia Serrano |
Managing Director | Emile Tabanji |
Production Company | Impact BBDO Beirut and Dubai |
Art Director | Rana Sadek |
Associate Creative Director | Dennis Silveira |
Designer | Jithesh Narayanan |
Editor | Abdullah Salhiya |
Head of Production | Tally Massouh |
Writer/Director | Tarek Bacha |
Copywriter | Neamtallah Alam |
Motion/Design | Geoff Maingi |
Photographer | Marc Fayad |
Art Director | Anthony Asmar |
Account Manager | Malaika Menon |
Producer | Rafic Sawaya |
MOTION DESIGN | Karthikeyan Muthukrishnan |
10. Hilton / The Ad You Stay In
Title | The Ad You Stay In |
Agency | TBWA\Chiat\Day New York |
Campaign | The Ad You Stay In |
Advertiser | Hilton Hotel Corp. |
Brand | Hilton |
Date of First Broadcast/Publication | 2022 |
Business Sector | Hotels, Resorts |
Media Type | Social Media |
Length | |
Production Company | 1stAveMachine |
Post Production | RedSlash |
Art Director | Anika Grube |
Copywriter | Alexa Padron |
Animation | Gray Fraser |
Chief Creative Officer | Amy Ferguson |
Chief Creative Officer | Andrew Sherman |
Chief Marketing Officer (CMO) | Mark Weinstein |
Creative Director | Marco Martins |
Director | Danielle Katvan |
Director | David Ebert |
Director of Photography (DOP) | Jordan Parrott |
Editor | Jonah Oskow |
Executive Creative Director | Dan Zank |
Executive Creative Director | Myron Nilsson |
Executive Producer | Chris Connolly |
Executive Producer | Ella Nuortila |
Executive Producer | Jessica Choi |
Executive Producer | Kristen Cooler |
Executive Producer | Renee Masse |
Executive Producer | Tricia Higgins |
Music Supervision | Ryan Alons |
Producer | Ben Hicks |
Producer | Hayley Savage |
Producer | RACHEL North |
Producer | Warren Wolfe |
Associate Producer | Zach Stimell |
Chief Executive Officer (CEO) | Nancy Reyes |
Global Executive Creative Director | Gabriel Cheung |
Senior Integrated Producer | Sarah Haroldson |
2D Artist | Dylan Nett |
2D Artist | Rushabh Madalkar |
2D Lead | Kieran Hanrahan |
Assistant Editor | Saiara Mashiat |
Audio Engineer/Mixer | Corey Bauman |
Business Director | Emily Downs |
Business Leader | James Sparano |
Chief Strategy Officer | James Sowden |
Colorist | Stephanie Park |
Director, Global Enterprise Marketing | Ryan Kasperski |
Executive Director, Digital and Social | Anthony Hamelle |
Executive Producer & Partner | Heath Raymond |
Executive Strategy Director, Social and Content | Lesley Parks |
Finishing | Eric Bigman |
Head of Production | John Doris |
Manager, Social Strategy | Emily Bishop |
On Set Editor | Trevor Hicks |
Partner & Executive Producer | Sam Penfield |
Post-production Producer | Asia Vo |
Production Designer | Brittany Ingram |
Senior Business Affairs Manager | Anne-Camille Charpié |
Senior Business Manager | Samantha Maceil |
Senior Director of Social Media | Katie Riley |
Senior Manager, Social Media Strategy | Lindsey Ryan |
Senior Manager, Social Media Strategy and Influencer Marketing | Elliot Grossman |
Matte Painting | Charles Lee |
Senior VFX Artist | AB Yibin Su |
Social Strategist | Julia Seng-Sourinho |
SVP, Global Enterprise & Brand Marketing | Amy Ziegenfuss |
VFX Supervisor | Sean Ross |
VP, Global Head of Content Marketing and Digital Strategy | Dan Reynolds |
11. Khortytsia / Khortytsia - the island of a mystery
Title | Khortytsia - the island of a mystery |
Brief | The Khortytsia Island brand is a graphic journey. Some elements are fully visible and some are hidden behind a cloak of secrecy. The more you immerse yourself in the world of the island, the more the identity is revealed. Abstract knowledge about the is-land becomes a personal experience: visual, tactile, sound, aromatic. The identity invites you to look behind the scenes, learn more and explore. All design elements were created based on the real attributes of Khortytsia: flora and fauna, historical artifacts, images from myths and legends, bronze, water, stone and other materials that make up the inner world of the island. The X sign is the first letter in the name of the island in Ukrainian and is also a symbol of mystery, its meaning may be different for everyone. We took X as a basis and created 24 different logos. |
Agency | Bickerstaff.000 |
Campaign | Khortytsia - the island of a mystery |
Advertiser | Metinvest Group |
Brand | Khortytsia |
Date of First Broadcast/Publication | 2021 / 7 |
Business Sector | Transport, Travel and Tourism |
Tagline | Khortytsia island |
Story | SECRET TOURISTIC BRAND OF UKRAINIAN ISLAND KHORTYTSIA This is the island of Khortytsia, the place where Ukrainian history was born. This is the island of centuries-old history, amazing nature, breathtaking secrets, myths, and legends that have been forgotten for many years. This year, according to President’s initiative, is the year when the island of Khortytsia started its renovation. Bickerstaff.738 creative agency accepted a challenge to tell everyone about all of the reasons to visit Khortytsia and decided… not to practically say a word to leave its mystery to the island and, moreover, make it the key feature. The X sign is the symbol of mystery, while the sense behind it uniquely uncovers to everyone who sees it. So does the identity that develops along with people’s knowledge of it. This progressive disclosure principle works for any type of visual language: photos, typography, illustrations, and any static or dynamic types of content. Quite literally, the new touristic brand of Khortytsia invites everyone to discover their own stories about the island. The new brand of Khortytsia is a graphic journey that grows along with people’s increasing knowledge of it. Here the heart of the island opens wider, the deeper you get to know it. Centuries-old secrets are hidden here behind abstract facts, and they do open up to people uniquely as soon as they are ready. And if you are ready to open the island of Khortytsia in your own way, just take a deep breath and go for it to meet the mystery. |
Philosophy | Khortytsia Island occupies a special place in the history of Ukraine, but it’s mostly unknown for Ukrainians because the Museum of the Cossacks supplanted all its other attractive aspects and became the only symbol of the island |
Problem | We were challenged to develop a tourism brand that would open the island to internal and external tourism, show its diversity and encourage people to explore Khortytsia. |
Result | We use the island’s mystery as an advantage and create an intriguing brand, a graphic journey to become an incentive for a person to explore the island. We created 24 different logos from the X sign as a symbol of mystery and the first letter in the name of the island, accidental font and a lot of design elements based on the real attributes of Khortytsia. The “curtain” effect, that reveals the deep essence of Khortytsia is easily scalable and works with graphics, illustration, photography and typography as well, it unites all parts of the identity and makes the island’s brand recognisable. |
Media Type | Case Study |
Length | |
More Information | https://bickerstaff.ooo/khortytsia/ |
Creative Director | Ilia Anufrienko |
Creative Group Head | Marina Chernyavskaya |
Account Director | Nataliia Blazhkun |
Account Manager | Kateryna Soboleva |
Designer | Kseniia Milchenko |
MOTION DESIGN | Alexei Boiev |
Sound Designer | Andrew Bez |
Strategist | Sergey Lizunov |
Strategist | Masha Kochurenko |
Title | The Model City 1:1 Scale (Board) |
Agency | Hakuhodo Kettle Inc |
Campaign | The Model City 1:1 Scale |
Advertiser | SHIZUOKA City |
Brand | SHIZUOKA City |
Posted | March 2023 |
Business Sector | Destinations (Countries & Places) |
Media Type | Ambient |
Art Director | Takahiro Nagai |
Copywriter | Yuichiro Oku |
Planner | Takashi Marukawa |
Creative Director | Shota Hatanaka |
Designer | Norihiro Matsuo |
Account Director | Hisahito Hayashida |
Account Director | Yohei Kannno |
Account Director | Kyoko Isobe |
Creative Agency | DEA Inc. |
13. Artotel / Gamer Asylum
Title | Gamer Asylum |
Agency | Ogilvy Singapore |
Campaign | Gamer Asylum |
Advertiser | PPHE Hotel Group |
Brand | Artotel |
Posted | June 2022 |
Business Sector | Hotels, Resorts |
Story | Hotel chain in Southeast Asia, Artotel, teamed up with Ogilvy to create a campaign showing off their "gamer havens". |
Media Type | Web Film |
Length | |
Market | Afghanistan, Singapore |
Associate Creative Director | Bruno Andrade |
Chief Creative Officer | Nicolas Courant |
Copywriter | Toan Mai |
Creative Director | Jaz Lee |
Director of Content Production | Anggie Aprillia |
14. Tourism New Zealand / If You Seek
Title | If You Seek |
Agency | DDB Group Aotearoa |
Campaign | If You Seek |
Advertiser | Tourism New Zealand |
Brand | Tourism New Zealand |
Date of First Broadcast/Publication | 2022 / 8 |
Business Sector | Destinations (Countries & Places) |
Media Type | Integrated Media/360 Activation |
Length | |
Group CEO | Priya Patel |
Group Chief Creative Officer | Matty Burton |
Group Chief Strategy Officer | Rupert Price |
Chief Creative Officer | Gary Steele |
Creative Director | Freddie Coltart |
Creative Director | Matt Williams |
Senior Art Director | Gareth Rice |
Senior Copywriter | Geordie Wilson |
Managing Director | Nikki McKelvie |
Lead Business Partner | Kate Heatley |
Senior Business Director | Becky Kusel |
Senior Business Director | Brodie Lawry |
Business Coordinator | Patrick Stone |
Joint Head of Planning | Charlotte Marks |
Managing Director, Group Operations | Liz Knox |
Group Executive Producer | Judy Thompson |
Group Lead Integrated Producer | Claire Colohan |
Group Integrated Producer | Amanda Summersby |
Group Post Production Producer | Hareta Passfield |
Group Print Producer | Julz Lane |
Senior Digital Producer | Willie Falloon |
Creative Experience Lead | Danilo Castilho |
Head of Digital Design | Dean Pomfrett |
Digital Designer | Elliot Oxborough |
Motion Designer & 3D Animator | Kasun Ilesinghe |
Motion Designer | Jake Williams |
CCO | Raymond McKay |
Advertising Manager | Brodie Reid |
Advertising Manager | Jill Chestnut |
Senior Brand & Content Manager | Ella Frater |
Advertising Manager | Penelope Ryan |
Advertising Manager | Georgia Woodbridge |
Advertising Manager | Anna Benade |
Advertising Manager | Rhianna Watson |
Advertising Manager | Edward Thomas |
Advertising Manager | Miles Holden |
Executive Producer | Ben Dailey |
Executive Producer | Kate Roydhouse |
Production Company | Sweetshop |
Director | Tom Gould |
Producer | Andy Mauger |
Director of Photography (DOP) | Marty Williams |
Editor | Tim Mauger |
Editor | Mariano Segedin |
Editor | Fauze Hassen |
Colorist | Alana Cotton |
Post Production | Images and Sound |
Online Artist | Stu Bedford |
Online Studio | The Machine Room |
Sound Producer | Jonathan Mihaljevich |
Music / Sound Design | Franklin Rd Music & Sound |
Sound Producer | James Gibb |
Music Composer | Mahuia Bridgman-Cooper |
Music Composer | Steefan Van Leuven |
Music Composer | Cole Goodley |
Music Composer | Shane Taipari |
Music Composer | Jonathan Hughes |
Music Composer | Jordan Lusitini |
Global Managing Partner | Trisha Armstrong |
Media Agency | Mindshare Australia |
Group Business Director | Hugo Winter |
15. Ministry of Environmental Protection & Natural Resources of Ukraine / Chornobyl Vanishing Logo
Title | Chornobyl Vanishing Logo |
Brief | Many people know about the tragedy, but far fewer know that the cities of Chornobyl Exclusion Zone are gradually disappearing, being destroyed by neglect and absorbed by nature. This means that over time no one will be able to see the consequences of the man-made disaster. The form of the logo is based on the shape of the fourth reactor — the place where it all began. Every year the Chornobyl logo changes, becoming lighter in weight until the end point of its existence in 2064 when the Chornobyl Power Plant will be completely decommissioned. |
Agency | Banda |
Campaign | Chornobyl Vanishing Logo |
Advertiser | Ministry of Environmental Protection and Natural Resources of Ukraine |
Brand | Ministry of Environmental Protection & Natural Resources of Ukraine |
Posted | November 2021 |
Business Sector | Transport, Travel and Tourism |
Story | For the first time in history a logo for the Chornobyl Exclusion Zone was developed. So that more people would want to see the consequences of this tragedy before it disappears. |
Media Type | Case Study |
Creative Director | Oleksandra Doroguntsova |
Creative Director | Taras Dzendrovsky |
Creative Director | Yegor Petrov |
Chief Strategy Officer | Anastasiia Markova |
Strategist | Anastasiia Pecheritsia |
Strategist | Mykyta Trehub |
Designer | Danya Nesterevych |
Art Director | Aleksey DCvysenko |
Copywriter | Anastasia Burganova |
Account Team Lead | Daryna Gavrilova |
Project Manager | Masha Matvyeyenko |
Designer | Natasha Tomova |
Production Company | Other Land |
UX Designer | Liliya Kizlaitis |
Project Manager | Anna Kiziriia |
Production Art Director | Artem Ivanov |
Web Development | Andrey Morozow |
Advertising Manager | Roman AbramovskyV |
Advertising Manager | Bogdan BorukhovskyV |
Advertising Manager | Maksym Shevchuk |
Advertising Manager | Vitaliy Petruk |