Kathy  Mc Cuskey

Kathy Mc Cuskey

Chief Executive Officer at Yamamoto
Wayzata, United States

About me

Highly experienced business leader with 25 years of experience profitably running agency and client-side marketing organizations with focused attention on business growth, strategy and actionable insights, and communications integration across channels.

Specialties: Worked across more than forty clients and categories with a specialized focus in healthcare, financial services, retail and some of the biggest CPG companies in the world.

Positions

CEO Yamamoto
Minneapolis
United States
April 2000 - Present (24 years 2 months)
At Yamamoto, we believe in using the power of bold strategies and brilliant executions to create inspired ideas that simply sell. It’s a philosophy that says as much about our people as it does our approach. Razor-sharp strategy. Inspired thinking. Uncompromising work. The same virtues that make us who we are, make sure our clients succeed.

It’s a holistic method that transcends both medium and mode. Simple ideas and elegant solutions are media agnostic. Be it advertising, experiential marketing, PR, social media, or ways of moving messages yet unknown, we’ll have brilliant executions built with a goal in mind. To simply sell.

Role:
Responsible for leading brand creation agency, part of MDC Partners, to success including: providing solid returns on invested capital; establishing growth strategies that meet short- and long-term objectives, planning and policies that cover operations, staffing, new business, financial performance and growth; and represent the agency with its major clients, alliances, vendors, and community.

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