Title | Joe Torre Safe At Home Foundation- Phone Call |
Agency | gyro : |
Campaign | End the Cycle |
Advertiser | The Joe Torre Safe at Home Foundation |
Brand | The Joe Torre Safe at Home Foundation |
Date of First Broadcast/Publication | 2017 / 3 |
Business Sector | Anti-Domestic Violence, Sexual Abuse |
Tagline | End the Cycle |
Story | Exposure to domestic abuse as a child can greatly increase the likelihood of perpetuating violence as they grow up. This startling truth about the cycle of violence and the need to end it is precisely what The Joe Torre Safe At Home Foundation and its new integrated, national advertising "End the Cycle" campaign were created to change. |
Philosophy | To amplify its important mission and message, this month Safe At Home will debut its largest awareness campaign to date and its first in nearly 12 years. “End the Cycle” TV ads will run on CBS, A&E and additional top networks. Print and online will appear in top national publications and Web sites including The Wall Street Journal. Out-of-home began appearing earlier this year. |
Media Type | Television |
Length | |
Online | A52 Visual Effects |
Executive Creative Director | Vito Zarrillo |
Group Creative Director | Kash Sree |
Creative Director | Marco Walls |
Art Director | Alex Sprouse |
Copywriter | Colin Quinn |
General Manager | Wendy Lurrie |
Account Manager | Paige O'Reilly |
Strategist | Dafna Linden |
Producer | Courtney Trent |
Production (Agency) | UNIT9 |
Director | Michelle Craig |
Executive Producer | Rania Hatter |
Executive Producer | Luca Delaurentiis |
Director of Production Operations | Ben Kitchens |
Producer | Mindy Lubert |
Post Production | Rock Paper Scissors |
Editor | Austyn Daines |
Executive Producer | Christopher Noviello |
Executive Producer | Jenny Bright |
Colorist | Paul Yacono |
Sound | Lime Studios |
Executive Producer | Susie Boylan |
Rerecording Mixer | Tom Paolantionio |