I’ve have done many different things in my life, finding interest in various areas and getting involved in multiple initiatives and associations. I love to find new challenges, organize them and make them grow. That is exactly what the ACT Responsible adventure brought me. I feel lucky to work with my wonderful counterpart who is the first ACT person and my sister. I truly enjoy seeing this initiative grow into a recognized Association and I discovered the power of advertising and communication, when it is used to address the world’s problems. I believe that the advertising creativity has the power to transcend social, cultural and generational boundaries to trigger awareness and action. It is together, Agencies, NGO’s, Corporations, Institutions, general public, ….that we will build a better world.
Communication is essential to raise awareness and alert us all on good causes. It gives us the keys to take part in defending major issues and educates us on matters that touch us all. Often complicated and difficult to address these good causes need the creative talent of professionals to make a real impact and achieve real changes. I believe it’s the responsibility of the whole advertising industry to unite and take a stand to make a difference. This is what ACT Responsible is and I’m proud to have contributed in building it.