| Title | #StopRepeatingStories (Lea) |
| Agency | Serviceplan Berlin |
| Campaign | #StopRepeatingStories |
| Advertiser | Central Council of Jews |
| Brand | Central Council of Jews |
| Date of First Broadcast/Publication | 2024 / 2 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | 80 years after the Holocaust, the number of recorded violent attacks on Jews in Germany has risen from 7 to 29 per day within a few month. However, society reacts with indifference. So how can the Central Council of Jews in Germany generate the empathy needed motivate people to finally stand up against anti-Semitism in everyday life? We demonstrate that anti-Semitism is by no means a problem of the past: with videos that begin like reports from elderly Holocaust survivors – until their faces and voices are rejuvenated using AI, and the oppressive certainty arises: these stories are happening right now. After being presented at the Federal Press Conference, the two journalistically researched stories were not only reported by major newspapers. Shared by influencers on social media, they even managed to generate human empathy using artificial intelligence. Many users visited our website teaching them how to take action against anti-Semitism in everyday life. So that those affected by anti-Semitic violence finally received what society had previously denied them: awareness, compassion. |
| Philosophy | Since tension and violence continued to rise across the Middle East, there has been a massive increase in the number of antisemitic crimes in Germany. This is shown by the latest figures presented at the Federal Press Conference shortly before Holocaust Memorial Day. To draw attention to this growing issue, the Zentralrat der Juden in Germany has launched a comprehensive initiative that has received widespread press and social media coverage. Designed and implemented by Serviceplan, #StopRepeatingStories uses AI to demonstrate: "How it starts is reminiscent of those days. How it continues is up to you." There have been 2,249 antisemitic crimes in Germany since the October 7th, 2023. Felix Klein, the Federal Government Commissioner for Combating Antisemitism, revealed these figures at the Federal Press Conference on 25 January. This is almost as many antisemitic attacks as in the whole of 2022. Antisemitic incidents had already been on the rise in previous years, but now they have reached a new and alarming peak. To bring this alarming development into the public consciousness and to call for action, the Zentralrat der Juden in Germany, together with Serviceplan, has launched a large-scale campaign against antisemitism. The # StopRepeatingStories campaign was presented for the first time at the Federal Press Conference and is illustrated with powerful images: Antisemitism is not a problem of the past, it happens here and now. At the heart of #StopRepeatingStories are the real stories of Jewish people from Germany about antisemitic incidents they have personally experienced in their everyday lives. In the campaign, these stories are retold by actors in order to protect their privacy. The campaign launch film uses innovative means: Artificial intelligence has been used to age the appearance of the protagonist, Lea. At first, this gives the impression that she is a contemporary witness of the Shoah (Holocaust). As her story unfolds, Lea's appearance gradually rejuvenates, and together with the details of the story, it becomes clear that her testimony comes from the present. The campaign film is available online and on social media. Celebrity supporters such as Raul Krauthausen have shared it on their channels, taking a stand against antisemitism. The campaign has been widely covered in the national media. Further campaign films are planned for the coming weeks. The campaign is supported by high-profile media placements. Currently, a 10 x 7.5 meter projection can be seen on Berlin's Hermannplatz. The campaign video runs on a continuous loop. A QR code allows viewers to directly access the landing page. The stop-repeating-stories.org landing page serves as the campaign's anchor point. It also provides recommendations on how individuals can support their Jewish fellow citizens in situations of discrimination and thus contribute to greater tolerance in society. The strategy and creative concept for #niewiederistjetzt was developed by Serviceplan Berlin. The creative realisation and production took place in cooperation with Serviceplan Make. Benjamin Wollf was the director, Felix Baermann the cinematographer and Lars Leier the camera assistant. The film was shot at Neon Island Studios Berlin. Media was handled by Mediaplus and the website was created by Plan.Net TechNest. The music for the campaign was composed, recorded and edited by Not a Machine. The OOH campaign was placed in cooperation with Concrete Candy and Wedia Out of Home. The campaign was professionally advised by the Amadeu Antonio Foundation, the Federal Association of Research and Information Antisemitismus e.V. (RIAS), the project ToleranzRäume as well as the intiative „Gesicht zeigen! To protect the identities of real people, the stories in the films are told by actors, and names and details that could identify the person have been changed. |
| Media Type | Digital |
| Length | |
| More Information | http://stop-repeating-stories.org/ |
| Agency | Serviceplan Group |
| Managing Director | Jeannette Bohné |
| General Manager | Michael Johne |
| Creative Director, Copywriter | Berlin Benjamin Baum |
| Head of Design | Maxim Weinstein |
| Copywriter | Anna-Lena Simon |
| Art Director | Arash Sabbagh |
| Art Director | Sani Azad |
| Strategy Consultant | Tasha Schedler |
| Managing Director | Kevin Prösel |
| Head of XR Development | Leopold Ferdinand Lotz |
| Managing Partner | Alexander Nagel |
| Digital Agency | Serviceplan MAKE |
| Compositing Artist | Tony Nitschke |
| Senior VFX Artist | Christoph Struber |
| Head of CGI | Sebastian Weidner |
| Supervision | Aminah Folli |
| Supervision | Tim Stickelbrucks |
| Senior Creative Producer | Josephine Rügge |
| Producer | Katrin Petersen |
| Regisseur | Benjamin Wolff |
| Director of Photography (DOP) | Felix Baermann |
| 1st AC | Lars Leier |
| BTS | Clara Zimmer |
| Tonmeister | Jerome Huber |
| Hair and Makeup | Stephanie Bach |
| Lighting | Emil Schwarz |
| Lighting | Jakob Mix |
| Media Agency | Mediaplus |
| Global Creative Lead | Maximilian Florian Schöngen |
| Director Creative Media & Awards | Sabrina Duchow |
| Creative Media & Awards Manager | Daniela Ibler |
| Senior Digital Media Consultant | Medina Hrustanbegovic |
| General Manager | Nadine Weiskircher |
| Director Influencer Marketing | Sarah Ostermann |
| Junior Account Manager Social Media | Elisabeth Köster |
| Junior Copywriter | Till Isken |
| PR manager | Franziska Freytag |
| PR & Content Coordinator | Céline Gils |
| Lead Corporate Communications | Birgit Koch |
| Managing Director, Digital | Christian Waitzinger |
| Senior IT Project Manager | Margarita Mai |
| Digital Production | TechNest |
| Frontend Developer | Emanuela Enescu |
| Frontend Developer | Roxane Zait |
| Devops Engineer | Adrian Albu |
| Music | Not a Machine Berlin |
| Music Creative Director / Managing Partner | Jeffrey Lisk |
| Music Producer | Keona Kruppa |
| Music Producer | Phil Mönch |
| Music Composer | Fabian Reifarth |
| Music Composer | Dominik Joel Novak |
| Advertising Manager | Daniel Botmann |
| Advertising Manager | Dr. Nils Lange |
| Advertising Manager | Eyal Levinsky |
| Managing Partner | Till Diestel |
| Creative Director | Julius Steffens |
| Senior Creative Producer | Annika Reinhardt |
| Production Service Company | Pflanz Produktionsservice (Berlin) |
| Final Artwork | Michael Pflanz |
| Projection Mapping | Gernot Böhm |
| Beamerboards | Christoph Scobel |
| SOOH Advisor | Andreas Schanzenbach |
| SERVICEPLAN GROUP | Alex Schill, Global Chief Creative Officer |
| SERVICEPLAN GROUP | Till Diestel, Managing Partner |
| SERVICEPLAN GERMANY | Jeannette Bohné, Managing Director |
| SERVICEPLAN GERMANY | Michael Johne, General Manager |
| SERVICEPLAN GERMANY | Benjamin Baum, Creative Director Copy |
| SERVICEPLAN GERMANY | Maxim Weinstein, Head of Design |
| SERVICEPLAN GERMANY | Anna-Lena Simon, Copywriter |
| SERVICEPLAN GERMANY | Arash Sabbagh Sani Azad, Art Director |
| SERVICEPLAN GERMANY | Tasha Schedler, Strategy Consultant |
| SERVICEPLAN GERMANY | Nadine Weiskircher, General Manager |
| SERVICEPLAN GERMANY | Elisabeth Köster, Junior Account Manager Social Media |
| SERVICEPLAN GERMANY | Till Isken, Junior Copywriter |
| SERVICEPLAN GERMANY | Franziska Freytag, PR Manager |
| SERVICEPLAN GERMANY | Julius Steffens, Creative Director |
| SERVICEPLAN GERMANY | Annika Reinhardt, Senior Creative Producer |
| SERVICEPLAN GERMANY | Kevin Prösel, Managing Director |
| SERVICEPLAN GERMANY | Tim Stickelbrucks, KI Supervisor |
| SERVICEPLAN GERMANY | Ferdinand Leopold Lotz, Head of XR Development |
| SERVICEPLAN GERMANY | Alexander Nagel, Managing Partner |
| SERVICEPLAN GERMANY | Maik Schmidt, General Manager |
| SERVICEPLAN GERMANY | Tony Nitschke, Compositing-Artist |
| SERVICEPLAN GERMANY | Christoph Struber, Senior VFX-Artist |
| SERVICEPLAN GERMANY | Sebastian Weidner, Head of CGI |
| SERVICEPLAN GERMANY | Josephine Rügge, Senior Creative Producer |
| SERVICEPLAN GERMANY | Katrin Petersen, Agency Producer |
| MEDIAPLUS GERMANY | Maximilian Florian Schöngen, Global Creative Lead |
| MEDIAPLUS GERMANY | Sabrina Duchow, Director Creative Media & Awards |
| MEDIAPLUS GERMANY | Daniela Ibler, Creative Media & Awards Manager |
| MEDIAPLUS GERMANY | Medina Hrustanbegovic, Senior Digital Media Consultant |
| MEDIAPLUS GERMANY | Sarah Ostermann, Director Influencer Marketing |
| SERVICEPLAN GERMANY | Céline Gils, PR & Content Coordinator |
| SERVICEPLAN GERMANY | Birgit Koch, Lead Corporate Communications |
| PLAN.NET GERMANY | Christian Waitzinger, Managing Director |
| PLAN.NET GERMANY | Margarita Mai, Senior IT Project Manager |
| PLAN.NET GERMANY | Emanuela Enescu, Frontend Developer |
| PLAN.NET GERMANY | Roxane Zait, Frontend Developer |
| PLAN.NET GERMANY | Adrian Albu, Devops Engineer |
| Freelance | Benjamin Wolff, Regisseur |
| Freelance | Felix Baermann, DOP |
| Freelance | Lars Leier, 1st AC |
| Freelance | Clara Zimmer, Behind the scenes camera |
| Freelance | Jerome Huber, Tonmeister |
| Freelance | Stephanie Bach, Hair and Make-up Artist |
| Freelance | Aminah Folli, KI Supervisor |
| Freelance | Tibor, Editor |
| Action Film Berlin | Emil Schwarz, Beleuchter |
| Action Film Berlin | Jakob Mix, Beleuchter |
| Not A Machine | Nikolaus Grunert, Managing Partner |
| Not A Machine | Jeffrey Lisk, Creative Director / Managing Partner |
| Not A Machine | Keona Kruppa, Producer |
| Not A Machine | Phil Mönch, Producer |
| Not A Machine | Fabian Reifarth, Composer |
| Not A Machine | Dominik Joel Novak, Composer |
| CROMATICS + CONCRETE CANDY | Andreas Schanzenbach, Managing Director |
| WEDIA | Christoph Scobel, Sales Director Germany |
| Arrow Films | Gernot Böhm, Branch Director Austria |
| Pflanz Produktionsservice | Michael Pflanz, Unternehmensinhaber |
| RIAS | Marco Siegmund, Expert |
| Amadeu-Antonio-Stiftung | Dr. Nikolas Lelle, Expert |
| Gesicht Zeigen! | Sophia Oppermann, Expert |
| Toleranz-Tunnel e.V. | Martin Anduschus, Expert |