| Title | Beyond taste it's a devotion 2 |
| Title (original language) | Más que gusto, es devoción |
| Agency | McCann Worldgroup Colombia |
| Campaign | Beyond taste it's a devotion |
| Advertiser | Bimbo Bakeries |
| Brand | Bimbo |
| Date of First Broadcast/Publication | 2023 / 4 |
| Business Sector | Drugstores, Specialty Stores |
| Philosophy | Tostadas and Tostaos Bimbo face fierce competition in Colombia, with bakeries that flood every corner of the neighbourhoods. That's why Bimbo decided to launch an integrated campaign aimed at elevating the significance of our toasts, turning them into a ritual – a ritual that accompanies the mornings and afternoons of Colombians, elevating them into something sacred. Because Beyond the taste, eating Tostadas and Tostaos Bimbo is devotion. |
| Media Type | |
| Production Company | Austria Films |
| Chief Creative Officer | Diana Triana |
| Creative Director | César Cadena |
| Creative Director | Juan Manuel Prieto Moreno |
| Art Director | Daniel Puentes |
| Art Director | Cristhian Castellanos |
| Copywriter | Jairo Restrepo |
| Copywriter | Paula Gutierrez |
| Copywriter | Felipe Gómez Muñoz |
More Work
SEE ALLBeyond taste it's a devotion 3
- BRAND:
- Bimbo
- AGENCY:
- McCann Worldgroup Colombia
Beyond taste it's a devotion 1
- BRAND:
- Bimbo
- AGENCY:
- McCann Worldgroup Colombia
Beyond taste it's a devotion
- BRAND:
- Bimbo
- AGENCY:
- McCann Worldgroup Colombia