Title | Subaru Crosstrek Wilderness |
Agency | Zulu Alpha Kilo |
Campaign | Subaru Crosstrek: The True Urban Legend. |
Advertiser | Subaru Corporation |
Brand | Subaru |
Date of First Broadcast/Publication | 2024 / 3 |
Business Sector | Cars |
Story | A mysterious stranger in a tuxedo stands before a crowd of awestruck onlookers. With patter worthy of P.T. Barnum, he presents a ferocious beast secured to the stage by chains: the all-new 2024 Crosstrek Wilderness. That’s the scene that opens the new advertising campaign for Subaru Canada’s Crosstrek Wilderness, launched March 18. This is the first model year Crosstrek has been offered with the Wilderness trim, which adds even more ruggedness, capability, and utility to Subaru’s bestselling model in Canada. The Wilderness campaign extends last year’s “True Urban Legend” campaign for the Crosstrek main lineup model, which has helped drive Crosstrek to record-breaking monthly sales and won gold at last year’s CMA Awards. It continues Subaru’s successful “Welcome to Uncommon” brand platform. Subaru created the campaign in partnership with its agency of record, Zulu Alpha Kilo. The campaign was a collaborative creative effort between the Toronto office, led by CCO Brian Murray, and the Vancouver office, led by ECD Dean Lee. OMD provided media support and Rinaldi provided French-language adaptation. |
Media Type | Television |
Length | |
Agency | Zulu Alpha Kilo |
VFX Company | Alter Ego |
Creative Chairman | Zak Mroueh |
Chief Creative Officer | Brian Murray |
Chief Creative Officer | Jenny Glover |
Executive Creative Director | Dean Lee |
Art Director | Ryan Dzur. |
Art Director | Tanios Nims |
Copywriter | Sam Cote |
Advertising Manager | Cynthia Bouris |
Advertising Manager | Gary Sappleton |
Account Manager | Corina Wilkes |
Account Manager | Hayley Blackmore |
Strategy Director | Heather Segal |
Strategy Director | Cameron Fleming |
Media Agency | OMD Dublin |
Media Team | Michelle Jairam |
Media Team | Natasha Cappelli |
Agency Producer | Revital Grunberg |
Production Company | someplace nice |
Director | Hans Emanuel |
Executive Producer | Chilo Fletcher |
Executive Producer | Estelle Weir |
Line Producer | Kyle Hollett |
Director of Photography (DOP) | Byron Kopman |
Post Production | Zulubot |
Editor | Max Lawlor |
Post production director | Lena Hamady |
VFX Assistant | Jake Hussey |
Colorist | Wade Odlum |
Executive Producer | Hilda Pereira |
Post Production | Spencer Butt |
Sound | Twins Music House |
Sound | Eggplant Music + Sound |
Creative Director | Adam Damelin |
Sound Design Company | Peter Pacey |
Executive Producer | Nicola Treadgold |
Managing Director | Leslie Uy |
VFX Lead | Darren Achim |
Colorist | Sam Omand |
Engineering | Benjamin Spiller |
Producer | Nicole Nadeau |