| Title | Wingmen: A Roll Call of Icons |
| Agency | Global Media and Entertainment |
| Campaign | Wingmen: A Roll Call of Icons |
| Advertiser | Unilever |
| Brand | Lynx |
| Posted | November 2020 |
| Business Sector | Deodorants |
| Story | Every man needs a wingman - even superheroes, footballers, and stars of stage, screen...and politics.We celebrated some of the most iconic wingmen in history. Producing a skillfully written, fast-moving, tongue-twister of an ad. Filled with so many pop culture pairings and references, that audiences would still find rewarding after numerous listens. |
| Philosophy | This commercial launched the celebrations of 25 years since Lynx Africa (body spray) was released in the UK. Throughout those 25 years, Lynx Africa has been by the side of men serving as a 'wingman'. So we decided to celebrate with a roll call of iconic wingmen; because every man needs a wingman. |
| Media Type | Radio |
| Length | |
| Creative Director | Jo McCrostie |
| Copywriter | Jonathan Wood |
| Sound Engineer | Shelly Smith |