Title | #ShakeParkinsonsOff |
Brief | ICM set out to raise money to fund research that can defeat Parkinson’s disease with an immersive film experience to give viewers a glimpse into life with the disease. As we follow the main character through key moments of his life, we see his hands tremble with emotion ౼ when he’s bullied, when he becomes a father. With a simple YouTube API hack, the smartphone’s vibrating alert synchronizes with these moments, briefly shaking viewers’ hands. But when he begins to tremble later in life with Parkinson’s, the vibration continues for the remainder of the film. The only way to stop the shaking is to donate. |
Agency | Publicis Conseil |
Campaign | #ShakeParkinsonsOff |
Advertiser | ICM (Institut du cerveau et de la Moelle épinière) |
Brand | ICM |
Posted | November 2018 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | Parkinson is a disease that affects 160,000 people in France. About 8,000 new cases are reported each year. |
Media Type | Mobile Advertising |
Global Chief Creative Officer | Bruno Bertelli |
Executive Creative Director | Elie Trotignon |
Digital Creative Director | Pierre Coulier |
Copywriter | Delphine Bojago |
Copywriter | Olivier Gamblin |
Art Director | Delphine Bojago |
Art Director | Olivier Gamblin |
Account Manager | Gaëlle Morvan |
Account Manager | Laurent Enet |
Creative technologist | Julien Mahé |
Creative technologist | Kirgan Somville |
Strategic Planner | Etienne Averseng |
Process Manager | Patricia Denis‐Du‐Péage |
Agency Producer | Florent Villiers |
Director | James Lees |
Production Company | La\Pac |
Director of Photography (DOP) | Jackson Hunt |
Production Company Producer | Jérôme Denis |
Post-production Producer | Betty Bertrand |
Head of Production | Eric Lipchitz |