Title | The EPIC untold story behind Fairytale of New York |
Agency | The Public House |
Campaign | Fairytale of New York |
Advertiser | EPIC - The Irish Emigration Museum |
Brand | EPIC - The Irish Emigration Museum |
Date of First Broadcast/Publication | 2023 / 11 |
Business Sector | Museums & Monuments |
Philosophy | Irish independent creative agency The Public House today launched their Christmas campaign for EPIC The Irish Emigration Museum featuring a choir of NYPD veterans, correcting a musical myth at the heart of The Pogues’ classic Fairytale of New York. The most played Christmas song of the 21st century, ‘Fairytale of New York’ features the classic chorus “...the boys of the NYPD choir were singing Galway Bay…” - but there was never a NYPD choir, nor did they ever sing Galway Bay… until now. So, 36 years after the initial Pogues’ record release, The Public House, in conjunction with Dublin-based EPIC The Irish Emigration Museum, recruited a handpicked group of retired NYPD officers, joined by a local amateur choir, to gather in a recording studio in the heart of New York City to lend their voices to the beloved ‘Galway Bay’. The result is a breathtaking rendition of Galway Bay - a timeless Irish song, penned by emigrant Dr. Arthur Colahan as a tribute to his homeland and his brother, complemented by a music video that Irish diaspora all over the world can resonate with. The campaign is immortalised in a special limited edition 7” vinyl and supported with social, digital, press, and OOH. From December 1st until the end of January 2024, EPIC The Irish Emigration Museum will be running a supporting exhibition titled, “They Gave The Walls A Talking - the Extraordinary Story of The Pogues and Shane MacGowan” developed in collaboration with Hot Press. The campaign supports EPIC’s mission of recognising the vital contributions and monumental impact Irish people have made worldwide and to encourage the diaspora - many of who are in the United Sates - to return to their homeland and visit the museum. The idea was the brainchild of The Public House founder and Executive Creative Director, Colin Hart. |
Media Type | Digital |
Length | |
Soundtrack | Galway Bay |
Executive Creative Director | Colin Hart |
Creative Director | Dillon McKenna |
Associate Creative Director | Mikey Curran |
Head of Design | Eimear O’Sullivan |
Production lead | Trevor Nolan |
Motion Graphics Designer | Kevin Hughes |
Head of Strategy | Sarah Walsh |
Managing Director | Catrióna Campbell |
Group Account Director | Terri Turner |
Agency Producer | Claire Boylan |
PR Agency | Vroom Digital |
Head of PR | Niamh Walters |
Media Agency | MWi |
Media Managing Partner | Declan Kelly |
Media Account Manager | Jane Daly |
Advertising Manager | Aileesh Carew |
Advertising Manager | Yvonne Murphy |
Advertising Manager | Nathan Mannion |
Client Social Media Lead | Audrey Abaca |
Advertising Manager | David Cleary |
Advertising Manager | Lindsay Leach |
Advertising Manager | James Kielty |
Production Company | Out of the Blue |
Director | Michael Uys |
Producer | Federico Negri |
Editor | David Dessel |
Vocal Arrangement | Jon Burr |
Mix Company | The Bridge Studio |
Choir | The Crickets |