| Title | World's Oldest e sports Team (Board) |
| Agency |
Zulu Alpha Kilo
|
| Campaign |
World's Oldest E-sports Team
|
| Advertiser |
HomeEquity Bank
|
| Brand |
HomeEquity Bank
|
| Date of First Broadcast/Publication |
2020 / 11
|
| Product |
HomeEquity Bank
|
| Business Sector | Banking, Finance, Law & Insurance
|
| Story | To keep Remembrance Day relevant for younger generations, Home Equity Bank partnered with The Royal Canadian Legion to recruit four veterans (all over 90 years of age) to form the world’s oldest E-Sports team; “Team Legion”. Video game influencers on Twitch, YouTube and Facebook Live joined them on virtual battlefields not to play, but to lay down their controllers, hear their stories and honor their service. The world’s oldest E-Sports team reminded the young generation that war is not a game. |
| Media Type |
Case Study
|
| Creative Director |
Zak Mroueh
|
| Art Director |
Vic Bath
|
| Art Director |
Michael Romaniuk
|
| Copywriter |
Dan Cummings
|
| Copywriter |
Jackson Kemp
|
| Designer |
Zoe Kim
|
| Designer |
Jeff Watkins
|
| Designer |
Vic Bath
|
| Account Manager |
Anjelica Kapetanos
|
| Account Manager |
David Tremblay
|
| Planning Team |
Tim Hopkins
|
| Advertising Manager |
Niary Toodakian
|
| Advertising Manager |
Yvonne Ziomecki
|
| Advertising Manager |
Vivianne Gauci
|
| Advertising Manager |
Erin Wilson
|
| Media Manager |
Dwayne Mataseje
|
| Media Manager |
Mitchell Cornelisse
|
| PR Agency |
Provident Communications
|
| PR / Corporate Communications |
Morgan McLellan
|
| Production Company Producer |
Mitch Cappe
|
| Production Company |
Zulubot
|
| Editor |
Micah Rix-Hayes
|
| Agency |
Zulu Alpha Kilo |
| Creative Director |
Zak Mroueh |
| Art Director |
Vic Bath, Michael Romaniuk
|
| Writer |
Dan Cummings, Jackson Kemp |
| Designer |
Zoe Kim, Jeff Watkins, Vic Bath |
| Account Team |
Anjelica Kapetanos, David Tremblay |
| Planning Team |
Tim Hopkins |
| Client |
HomeEquity Bank |
| Clients |
Niary Toodakian, Yvonne Ziomecki, Vivianne Gauci, Erin Wilson |
| Media Agency |
OMD |
| Media Team |
Dwayne Mataseje, Mitchell Cornelisse |
| PR Agency |
Provident Communications |
| PR Team |
Morgan McLellan |
| Producer |
Mitch Cappe
|
| Production House |
Zulubot |
| Editor |
Micah Rix-Hayes
|
