Title | Dad Bods |
Agency | Clemenger BBDO Melbourne |
Campaign | Dad Bods |
Advertiser | Pacific Brands Underwear Group |
Brand | Bonds |
Date of First Broadcast/Publication | 2016 / 8 |
Business Sector | Lingerie, Underwear, Pajamas |
Story | We all know the sacrifices mothers make in having children. However, what is often not discussed is the toll childbirth takes on a father's body. For no reason whatsoever men seem to suffer many of the same side effects that women do after having a child. It even has a name 'the dad-bod'. In a very light hearted and irreverent way Bonds created a campaign to shine a light on the plight of fathers so they are not forgotten in the lead up to their special day. |
Media Type | Web Film |
Length | |
Creative Chairman | James McGrath |
Chief Creative Officer | Ant Keogh |
Creative Director | Anthony Phillips |
Creative Director | Richard Williams |
Planning Director | Michael Derepas |
Agency Producer | Michael Derepas |
Operations Director | Sharon Adams |
Director | Tony Rogers |
Director of Photography (DOP) | Marin Johnson |
Producer | Jason Byrne |
Grade Artist | Martin Greer |
Editor | Sam Coates |
Audio Engineer / Sound Designer | Stevo Williams |
Managing Partner | Simon Lamplough |
Account Director | Grant Oorloff |
Marketing Manager | Emily Small |