| Title | Shingles Season |
| Agency | TANK Worldwide |
| Campaign | Shingles Season |
| Advertiser | GlaxoSmithKline |
| Brand | GSK Vaccines - SHINGRIX |
| Date of First Broadcast/Publication | 2023 / 8 |
| Business Sector | Health & Pharmaceutical Products |
| Philosophy | Our target audience lives and feels healthy, so it’s hard to make them realize they are at risk of shingles. On the other hand, they are used to other routine vaccines such as flu and COVID-19. The difference is, that these “seasonal” diseases tend to strike at a specific time of the year probably driven by exterior factors like the change of weather. But shingles is a disease that comes from within. 90% of adults over fifty already have the virus that causes shingles inside them, and it can strike any time during the year. Therefore, we created a powerful visual representation of that fact by leveraging the impactful image of the shingles rash spanned through several months of a calendar. The creative was launched during flu season and led to an increase in vaccine conversations at the Point of Care. |
| Media Type | |
| Chief Creative Officer | Marty Martinez |
| Executive Creative Director | Sebastián Benítez |
| Executive Creative Director | Amanda Kitchen |
| Creative Director | Camilo Monzon |
| Creative Director | Bernardo Rodríguez Pons |
| Creative Director | Andy Lumsdon |
| Associate Creative Director | Francisco Aguilar |
| Copywriter | Amy McAloon |
| Art Director | Mike Al-Kallas |
| Art Director | Ali Forooghi |
| Art Director | Kelly Nelson |
| Group Account Director | Kristen Webster |
| Senior Account Director | Arsida Nocka |
| VP Brand Strategy | Anna Gerz |
| Director of Medical Strategy | Sahana Selladurai |
| Creative Coordinator | Marion Mason |
| Account Supervisor | Loubna Maghnouj |
| Project Manager | Jessica Grewal |
| Production | Nina Manibod |
| Agency | TANK |