Godiva - "Godiva Waze"

Pereira O'Dell

Pereira O'Dell San Francisco, United States

11432

Title	Godiva Waze
Agency	Pereira O'Dell
Campaign	It's More Than Just Chocolate
Advertiser	Godiva
Brand	Godiva
Date of First Broadcast/Publication	2015 / 11
Business Sector	Chocolate
Tagline	It's More Than Just Chocolate
Story	Ahead of the holidays, Pereira & O'Dell launches "It's more than just chocolate" for Godiva. This is the agency's first campaign for the premium global chocolatier. The warm red and gold tones tout Godiva’s perfectly packaged chocolates in its signature Ballotin box. Original typography mimics that of a pastry chef. In addition to in-store displays at Godiva retail shops, Macy's, and Barnes & Noble, Pereira & O'Dell is bringing the holiday effort to life through digital advertising, content and influencer partnerships.
Media Type	Mobile Advertising
Project Manager	Melissa Redada
Digital Media Strategist	Michael Dolan
VP Communications Strategy	Joshua Brandau
Group Creative Director	Jason Apaliski
Art Director	Ryan Holland
Exec Interactive Producer	Erin Davis
Brand Strategy Director	Alan Stout
Executive Creative Director	Jonathan Woytek
Copywriter	Amy Travis
Typographer	Matt Wyne
Senrio Account Executive	Rosie Boskett
Account Director	Nadia Malik
Communications Strategy Supervisor	Zalika Tyson
Associate Communications Strategy Director	Ashley Wells