Title | Chickenfight.com |
Agency | Crispin Porter + Bogusky |
Campaign | Chicken Fight - Burger King |
Advertiser | Burger King |
Brand | Burger King |
Date of First Broadcast/Publication | 2004 / 1 |
Business Sector | Restaurants & Fast Food |
Story | We launched a campaign for the Chicken Tendercrisp and Spicy Chicken Tendercrisp sandwiches with the Chickenfight website. Designed to work with the larger Chickenfight campaign, the website features the first ever real-time multiplayer fighting game, controlled by yelling "Peck!" Users can also watch the real 12-minute fight that was broadcast on DirecTV and see background videos. |
Media Type | Web Site |
Length | |
Market | United States |
More Information | www.cpbgroup.com/awards/chickenfight_int.html |
Executive Creative Director | Alex Bogusky |
Creative Director | Andrew Keller |
Associate Creative Director | Rob Reilly |
Creative Director | Jeff Benjamin |
Art Director | James Dawson-Hollis |
Art Director | Michael Ferrare |
Copywriter | Rob Strasberg |
Cinematography | Igor Jadue-Lillo |
Photographer | Kyla Kuhner |
Agency Producer | Corey Bartha |
Executive Agency Producer | Rupert Samuel |
Executive Agency Producer | David Rolfe |
Producer | Paul Sutton |
Editing Company | Cosmo Street |
Production Company | RadicalMedia |
Executive Producer | Frank Scherma |
Director | The Glue Society |
Editor | Chan Hatcher |
Agency Music Producer | Bill Meadows |
Graphics | Brand New School |
Interactive Production Company | WDDG |
Music | Beacon Street |
Music | Andrew Feltenstein |
Music | John Nau |
Print Producer | Eva Dimick |
Art Producer | Jessica Hoffman |
Illustrator | Mike Koelsch |
Illustrator | James Dawson-Hollis |