Title | The Way To Be Great |
Agency | TBWA\Chiat\Day Los Angeles |
Campaign | The Way To Be Great |
Advertiser | PepsiCo Inc. |
Brand | Gatorade |
Date of First Broadcast/Publication | 2023 / 6 |
Business Sector | Non-Alcoholic |
Media Type | Television |
Length | |
Executive Creative Director | Desmond Marzette |
Group Creative Director | Mark Peters |
Chief Design Officer | Bruno Regalo |
Associate Creative Director Design | Thiago Matsunaga |
Director of Content Production | Anh Duong |
Director of Content Production | Anh-Thu Le |
Brand Director | Mônica Gelbecke |
Design | Mônica Gelbecke |
Director of Business Affairs | Robin Rossi |
Account Director | Gabriela Marino |
Executive Strategy Director | Scott MacMaster |
Group Strategy Director | Martin Ramos |
Production | 1st Ave Machine & Tronco |
Managing Partner | Sam Penfield |
Executive Producer | Sam Penfield |
Executive Producer | Ella Nuortila |
Line Producer | Elizabeth Collins |
Executive Producer | Sabrina Elizondo |
Designer | Carlos Fernandez |
2D Animation | Carlos Fernandez |
Executive Producer | Susie Boyajan |
Mixer | Zac Fisher |
Sound Design Company | Zac Fisher |
Chief Brand Building Officer | Anuj Bhasin |
Consumer Engagement Strategist | Brandi Ra |
Consumer Engagement Strategist | Oliver Schrickel |
Agency Marketing Manager | Sydney Melville Brand |
Marketing Manager | Alex Podges |
Marketing Director | Kyle Grote |
Sports Marketing Manager US | Keri Lockett |
Sports Marketing Manager US | Natalie Jones |
Sports Marketing Manager US | Rachel Condelli |
Sports Marketing Manager US | Megan Koehnemann |
Sports Marketing Manager US | Connor Wudrick |
Consultant | Sharon Groh |
Associate Creative Director | Johnross |
Associate Creative Director | Max Schein |
Lead Project Manager | Alice Pavlisko |
Senior Producer | Alyson Buoncristiani |
Production Management | Alessandra Horn |
Associate Director | Jennifer Anaya |
Manager | Annabel Turrado |
Talent Payment Manager | Vanessa Contreras |
Brand Director | Robyn Morris |
Management Supervisor | Audrey Sigel |
Account Executive | Javier Hernandez |
Associate Strategy Director | Ryan Hagen |
Strategist | Trés Jones |
Director Connection Planning | Stephanie Ehui |
Connections Account Director | David Heiser |
Director | Sebastian Rodrigo Sanz |
Director | Hernan Aragunde |
Head of Production | Mariajose Garica London |
Director | Diego Berakha |
Post | Alejandro Sparano |
Line Producer | Michelle Wejcman |
Coordinator | Nicolas Meiorin |
Coordinator | Diego Atencio |
Coordinator | Romina Vanney |
Coordinator | Martin Camji Pfeiffer |
Editor | Mauro Caporossi |
Editor | Lucas D'alo |
Designer | Diego Berakha |
Designer | Sebastián Sarmiento |
Designer | Adolfo Correa |
2D Animation | Diego Berakha |
2D Animation | Sebastián Sarmiento |
2D Animation | Adolfo Correa |
2D Animation | Matias Petroli |
Conform/Finish | Andres Montero |
Special Effects / VFX | Diego Gambarotta |
VFX Supervisor / 3D Lead Artist | Ernesto Cespedes |
Colorist | David Castañón Pesquera |
Assistant Mixer | Klaudia Bennett |
Consultant | Sheila Flaherty |