Title | Cello Challenge |
Agency | Scholz & Friends Berlin GmbH |
Campaign | Cello Challenge |
Advertiser | Berliner Philharmonie GmbH |
Brand | Berliner Philarmonie |
Posted | July 2008 |
Business Sector | Culture, Leisure & Sport |
Story | Most fans of classical music are wealthy, well-educated, and old. That's why the Berliner Philharmoniker took a new approach to make friends among young people. They launched an online game on their website, where visitors take the role of a Cello Player. The game spread like wildfire, with zero media buy. Sales for chamber concerts went up. |
Media Type | Digital |
Market | Germany |
More Information | philharmoniker.web-feedback.de/index.asp |
Creative Director | Mario Gamper |
Art Director | Patricia Stolz |
Graphic Designer | Annika Stierl |
Copywriter | Kathrin Schmitz |
Photographer | Joerg Klaus |
Programmer | Fabian Aumiller |
Account Manager | Mandy Tschoepe |
Account Manager | Inga Moeller |