Search, Review, Selection, Value Creation & Relationship Management Services

An Australian owned company established in 1987, The Agency Register is an independent & confidential end-to-end agency search, review, selection and relationship management service affiliated with a global network of AAR consultancies in 8 major markets.

We are very ‘hands-on’ and fully manage for our clients the search, review & selection process from their initial brief right through to the final appointment stage - for agency searches of any type.

We have developed a close partnership with Navigare, a well established specialist in holistic Client-Agency Relationship Management programs, and created a JV operating entity with Navigare, Value Creation Australia, to facilitate the seamless provision of our combined and entirely complementary professional services.

The Agency Register is a long standing corporate member of the St James Ethics Centre and advised the AANA, Australia’s peak advertiser body, on ‘best practice’ development of their internationally acclaimed ’Pitching Guide’. Additionally, we regularly provide ‘all-round’ agency business performance details and commentary for publication in The Australian national newspaper.

Provide clients with ‘best practice’ thinking, highly transparent processes and adherence to the highest ethical standards so that agency review/evaluation outcomes are unequivocal, beyond reproach, and fulfil corporate governance requirements.

• Practice areas – client counselling, agency search & selection, agency compensation & contract/TOB, and client/agency relationship consulting/ management;

• Agency types – advertising, branding, design, direct marketing, interactive/ online, media, public relations, sales promotion and through-the-line.

• Market Coverage – Adelaide, Brisbane, Melbourne and Sydney – the latter accounting for 75%+ of the appointment decisions.

Peter McDonald, Managing Director
Peter McDonald has been MD and a major shareholder for more than a decade, and has re-shaped The Agency Register to remain the ‘pace-setter’ in providing agency search, review and selection – in a manner that is highly attuned to the requirements of great governance.

His wealth of international and Australian advertising agency and marketing management experience has provided a first-hand understanding of how to create truly successful business relationships. Brand management roles at Warner Lambert and American Home Products have built his marketing foundations. While DDB, JWT (both Toronto, Canada), and DMB&B Sydney have largely shaped his agency experience – Bristol Myers, General Mills, Hanes Corp., Mars Inc., McDonald’s, PepsiCo, and Procter & Gamble being some of the key clients with whom Peter has intimately worked.

Peter is also an Adjunct Professor (Brand Communications) at Boston University, an Adjunct Marketing Lecturer at The University of Sydney and an inaugural member of their Discipline of Marketing’s Industry Advisory Board. He holds a B Com (Marketing), MBA (International Business), is a Fellow of the Australian Institute of Company Directors, and an Associate Fellow of the Australian Institute of Management.

Additionally, Peter is a regular contributor to The Australian national newspaper on agency overall business performance and major industry developments.

Ross Geddes, Chairman (Non-Executive) Ross Geddes has been a major shareholder and Chairman of The Agency Register since 1990, and currently plays a key management role in the areas of financial, business development and confidential assessment of ‘finalist’ agencies’ existing client relationships.

In the mid’ 80’s Ross founded Geddes Parker & Partners, which has developed into a highly respected, independent Executive Search firm encompassing search, outplacement and human capital consulting. Prior to founding Geddes Parker, he worked in senior Marketing roles in steel, consumer products and pharmaceuticals, his most recent corporate role being Director-Consumer Products with Ciba-Geigy Australia.

Ross holds a B Com (Marketing), a Masters in Commerce – both from UNSW – plus an MBA from Macquarie University.

Contact Details/Further Background
Refer to our website www.agencyreg.com.au