| Title | SickKids VS: Hard Days |
| Brief | The “Day-In-The-Life” Vlog format is a trend used by Mom bloggers via YouTube and other social channels. It’s a trend that’s very popular worldwide (many videos garnering millions of views). After seeing the videos that SickKids moms were posting on social media, emulating these vlog-style videos in our campaign allowed us to frame this story within a context that everyone can relate to.In order to keep the film as authentic as possible we enlisted 10 SickKids Moms to help us write the story. We did this by interviewing each mom to better understand what they go through in a day. Then we took the most impactful snippets and formed it into a cohesive and emotional film |
| Agency | Cossette |
| Campaign | SickKids VS: Hard Days |
| Advertiser | SickKids Foundation |
| Brand | SickKids |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television |
| Length | |
| Editing Company | Outsider |
| Production Company | S...ts H...ur Subscribers Only |
| Music | Ra.....ic El....ic Subscribers Only |
| Special Effects / VFX | ..e V...ty Subscribers Only |
| Global Chief Creative Officer | P...r I...zi Subscribers Only |
| Executive Creative Director | J...es Z...il Subscribers Only |
| Creative Director | M..t An.....lo Subscribers Only |
| Copywriter | M..t An.....lo Subscribers Only |
| Creative Director | K..e L..b Subscribers Only |
| Art Director | K..e L..b Subscribers Only |
| Production Company Producer | E...a Me....fe Subscribers Only |
| Group Business Director | D...a L....ko Subscribers Only |
| Account Supervisor | A..x H...es Subscribers Only |
| Account Supervisor | A...e C...e Subscribers Only |
| Strategist | D...ka An....ne Subscribers Only |
| Strategist | B...a I....ta Subscribers Only |
| Director | M..k Z...rt Subscribers Only |
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