Title | AlgoLibre (board) |
Agency | Ogilvy Colombia |
Campaign | AlgoLibre |
Advertiser | LatinSpots |
Brand | LatinSpots |
Date of First Broadcast/Publication | 2023 / 11 |
Business Sector | Newspapers, Magazines, Books |
Story | Language's censorship is one of the first steps towards dictatorship and the destabilization of democracy. And the modern version of it, is present even in our daily life through social media. That's why hundreds of users hack the rules using new terms that evade algorithms. We created a new language with those terms, the first digital one, and we include it in online translators, in outdoors, and more. |
Media Type | Case Study |
Length | |
Art Director | Juan Nicolás Duarte |
Motion Graphics | Jorge Báez |
Copywriter | Daniela Rodríguez |
Copywriter | Juan Sebastián Velandia |
Copywriter | Sergio Gallego |